award school 2023
<p class="n 2023, I took on AWARD School—Australia’s top creative bootcamp for aspiring copywriters and art directors, backed by Meta. Over 12 intense weeks, I tackled 10 briefs across TV, print, digital, and ambient. Several of my ideas landed on the wall—a coveted spot for standout concepts. Here are a few of my favorites—quick-fire ideas born from tight deadlines, pushing me to think smarter, faster, and more conceptually than ever before.
Date
March-May 2023
The toughest garbage bags
POSTER
Client: Glad
Product: Tuff Stuff Garbage bag
From Sydney to London non-stop…
INTEGRATED CAMPAIGN
Client: Qantas
Product: Direct flights from Sydney to London
Single use plastic will be in the ocean tomorrow
PR
Client: Greenpeace
Product: End plastic pollution
Get your subway without the wait
DIGITAL
Client: Subway
Product: Subway App
INSIGHT:
It’s frustrating to see people cutting the line. It would be even more frustrating to see they can do it without even physically being there.
IDEA:
People lining up will see the people who ordered online overtaking them.
EXECUTION:
A digital screen on the floor shows people that someone else is actually in the queue with them but going faster.
Commercial creativity
Inflation, rising interest rates and general cost of living increases are affecting us all. Create a new product or service that helps to make life a little less expensive.
Thank you