Catamount
Catamount is a bold, boundary-breaking trading company with a direct and courageous voice. Their messaging is empowering and uplifting, motivating action with concise, impactful statements. Internally, they foster a dynamic environment where talent thrives, inspiring a high-performing team to push limits and break barriers.
Date
December 2024
Role
Art Direction
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Experienced Hunter
The Catamount lion demonstrates adept hunting skills, leveraging its expertise and environmental awareness to identify optimal opportunities. This visual direction encapsulates the Catamount lion’s essence as a proficient hunter, seamlessly integrating it into the word mark. The incorporation of a topographic visual style vividly portrays the intricate landscape the Catamount lion navigates to uncover the most favourable prospects.
Never give up
Be adventurous
Show courage
